Broadway Cafe Cohesion Case

The Broad look Café Cohesion Case Study CIS cholecalciferol: Information Systems for Decision Making Sharonda Frazier sporadic University December 11, 2011 The Broadway Café opening The Broadway Café is a family inherited coffee shop from my granddaddy in Beulaville, NC. The café was established in 1952 and at one time, was a moneymaking(a) hotspot. The business is known for its curiously blended coffees, teas and home-brewed sandwiches, soups and pastries. The café was formerly a thriving business in this lessened town, alone in recent years the business has suffered a loyal decline in sales. My grandfather was an expert at running game his business, but he never used a computer. all(a) of the record keeping was done manually and recipes were memorized by his employees. The café does not have a marketing strategy in distance and needs to be updated. whizz main service of The Broadway Café is that it is the only(prenominal) restaurant o f its kind in the town. Although this is the case, there is evermore the voltage for other businesses to come in and try to procure the warring advant while for itself. By combining the cafés specialise offers with upstart technology improvements, the business will enhance its control as a headspring established organization as well as broaden the capacity in which it serves its customers.

deviate 1: Porters Five Forces Analysis One of the ludicrous facets of continuing my grandfathers café is that there is generally estimate one buyer power. In most urban atomic number 18as café sh ops are fixed on every street corner. The t! own of Beulaville, NC is a subtile with a population of 1,067 (Wikipedia 2011). The only coffee retail merchant dim down a 4 mile radius is Dunkin Donuts (Yahoo, 2011.). One way to keep this force low is the unique and forte meals, pastries, and parched goods that are staples of the local area. A national retailer handle Dunkin Doughnuts could not compete with this marketing strategy. In the net age the relative supplier power is low. As a buyer, the...If you fatality to get a full essay, order it on our website: OrderCustomPaper.com

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