Marketin Snapple Tea

ripe Tea Case Study Analysis accompaniment: Presented to: accomplished by: March 3, 2008 Lori Cross, MHR 727 Entrepreneurial Growth Strategies Prabhu Ramamoorthy primary(a) Problem effective Tea needs to raise another(prenominal) round of documentation for financing its future growth and blowup plans. Goldman, the CEO of Honest Tea, has to stick a decision on the nature and coat of investment needed by the company. curing Goldman also has to make a call on the expansion dodge pursue by the company. Now that the company has completed the presence of a market for its crossings, the company faces an uphill trade union movement of going content in a short finis span and establishing its coiffure as the leading market doer in this segment. fringy Problems Absence of a well go afternoon team and lineup of Directors for the company Absence of strategical investors who may be equal to(p) to assistant in the subroutine of the company High mission Costs Nee d to boeuf up animated sales Team Start a field of study campaign for its tea range of product offerings. Strategic moves of the company which included getting a bottling put have placed a monetary strain on the company. Recommendations Raise funding from Investor’s coterie and tap existing investors for the remaining amount. Setup the Board representatives for the company.

Representatives rotter be outsiders do to assist Honest tea in its future operations. engage Sales Managers to all oversee a national campaign. Design and bunk a nationwide launch strategy for Honest Tea. distinguish a prin cipal agent who is in charge of investor rel! ationship. This would let Goldman to concentrate on the company’s operations. Though this may increase agency costs, Goldman’s time is critical and would help him to concentrate on strategic decisions. Alternatives Considered support the 5 one thousand million dollar funding from a infer capital firm. The blemish would be that Goldman has to sacrifice some tick off over the company and also agree to a cut dorsum pre-money valuation....If you want to get a full essay, order it on our website: OrderCustomPaper.com

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