Pantene SWOT

Pantene Pro?V â Sh adenosine monophosphateoo & Conditi one(a)r Environmental and looker the books abridgment Environmental Analysis Introduction: Pantene Pro-V, one of the worlds starring(p) copper c be products, delivers over $1.7 billion a accessible class to its parent company, Procter & venture. Procter & try experiences annual gross revenue of over $40 billion and is one of the worlds largest advertisers ? ahead of world(a) Motors and Phillip Morris. Pantene Pro-V is tar tolerateed at women 18-49, and is positioned as the brand that makes hair so rose-cheeked it shines. Situational Analysis: Pantene Pro-V has the best selling lave in the world. Marketed in 72 countries, it is one of Procter & Gambles truly world-wide products. Although Pantene has been on the commercialize for over 50 years, it was acquired by Procter & Gamble as part of their 1985 purchase of Richardson-Vicks. At the time, the shampoos market mete out was less than one-half percent and it was priced at more than $6 for a 7 oz. Bottle. Procter & Gamble sent the shampoo to its research labs in Taiwan, which came out with a lower comprise product, Pantene Pro-V, named for its vitamin formula, in 1990. Procter & Gamble began promoting it worldwide, good turn it into the worlds best trafficker within a few years. ball-shaped sales are at an all-time high. However, in the U.S. Pantene Pro-V wash sales have been generally flat. Conditioner sales have dropped .3%.

Situational Analysis (continued): In June 2001, Pantene Pro-V was relaunched with advanced packag ing and product enhancements. While much m! oney was invested in the relaunch, it has not yielded the expected results, and there is line of work that we may be losing loyal customers. Additionally, there is concern that a downturn in the economy could cause customers to switch to a less high-priced shampoo and conditioner. Chief competitors in the lave arena embarrass: Clairol Herbal Essences, Pert Plus, If you want to get a entire essay, order it on our website: OrderCustomPaper.com

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