Ben and Jerry Case Study Ben and Jerry’s Introduction: Overview of the Case The mint of Ben and Jerry’s first began on May 5, 1978 in a small town called Burlington located in Virginia. The founders of this frappe woof parlor were Ben Cohen and Jerry Greenfield with only limited funds of $8,000, they produced a known nationwide parlor that caters to millions of people. Specialty flavors of Chocolate Chip biscuit Dough, Cherry Garcia, Rain Forest Crunch, and frozen yogurt atomic number 18 attractions and symbols to the corporation. Establishing themselves as a top tier competitor in the ice pickaxe industry.
The first shop was opened in an abandoned gas station, making their drive and motivation during that era inspiring. Ben and Jerry’s sold their premium ice cream products to supermarkets, appliance stores, grocery stores, and restaurants. They marketed themselves success beaty, in which many consumers held Ben and Jerry’s ice cream as a standa...If you want to get a full essay, order it on our website:
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